MEET REBECCA HEIN – Creative Director and Founder of Copenhagen based HEIN STUDIO, tastemaker, and creative mastermind behind many a design project. With an experiential approach to every design related endeavour, and a background in fashion, it’s no wonder that Rebecca’s stylish influence extends far beyond just those of us who are interiors obsessed.

Hein Studio’s purpose is “to elevate the frame for life by making everyday objects extraordinary.” And they have succeeded in doing exactly that. Boasting a multitude of stunning products, Hein Studio designs are functional, timeless, and impossibly beautiful to look at.

As a long time fan of the brand, you can only imagine how thrilled I was sit down with Rebecca recently to talk about her approach to the design process, what drives her, and where she finds her inspiration.

Keep reading to learn more!

Can you please share with us a bit about your career evolution, and what it is you love most about what you do today?

My road is a little different than others in the interior industry. I always knew that I wanted to create, and I have been making art and designs since I was very little. It always came naturally to me, like an inner force that has to be released for me to be happy.

I am an educated fashion designer, and I did fashion and creative direction for years. After our third child was born, it became more clear to me how important your home is and what you surround yourself with. At that point, I wanted to try a new direction and create my own brand, which was always the dream. I still love fashion, but my heart has always been in creating something that could last more than one season, and art and objects seemed like the obvious choice.

I love to run my own studio, and to place my energy when it is at the highest has been a key factor for me to be able to create these pieces. I create everything from my own point of view - I want to be able to use it in my own home. The few times I have created something our sales team asked for, it did not have the success they expected it to have. I know something is good when I am eager to share it.

I feel very honored to be a part of peoples’ lives, whether it is the vase on the dining table or console that they pass every day, or the art print on the wall. I love to see how they style them, and how they cherish the design. It is very special to me.

Can you please describe your creative process and where you find inspiration.

I have always been very inspired by mother nature. I find many of our organic curves, shapes and textures from stones, rocks and the ocean. From an aesthetic point of view, I am very inspired by Japan and midcentury architects and I always somehow try to create designs that would fit into these spaces.

Sometimes it is something I see on a walk in nature with a combination of something I see in the city. It can be anything really, my mind is never asleep, it is constantly searching for the new thing I can add to our collection.

I mostly draw my designs down at night, it is when I feel the most creative and calm. Then I take all my sketches back to the office and let them hang for a few days before I decide if we should add something. Sometimes I feel so strongly about a design, I just begin to process the designs files right away, other times I must think about it for a few months to get it correct.

For me creating is easy, but creating something that can last for generations is the challenge. I guess we must wait a few years to find out.

What is your favourite product you have designed, and why?

It always changes. At the moment it is the Kazumi Vase. I think it is such an elegant statement piece. I tested it in my home for a year before we put it into production. It makes me happy every time I pass it, and it is equally as beautiful without flowers as with.

What things do you always consider when bringing your designs to life?

For Hein Studio pieces, the two main rules is for it to be functional and have an extraordinary element to it. For our sculptural vases, I love that they can be used without flowers as well, and still be this amazing statement piece.

When I create one-of-a-kind pieces for Gallery Hein, it always comes down to the state I am in, the feelings and sounds in that moment. It is a free space for me to play in and develop things that do not necessary fit into the Hein Studio Universe. This space is a big part of my work, without it I cannot create Hein Studio.

For more, visit heinstudio.com